Marketing Idea #7: Start Joking Around
Use humor in regard to your product or service. Poke fun at yourself and get your message across at the same time. Humor relaxes us. It invites us to let down our guard and have fun. If you associate...
View ArticleMarketing Idea #84: Using Billboards as Brochures
Why is it you occasionally see billboards that attempt to be brochures? Is their message so important that it couldn’t possibly be distilled down into a couple brief phrases? Is their key message so...
View ArticleMarketing Idea #91: Send Reminders!
Send reminders to refresh your clients’ memory of specific recurring events, such as dental appointments or subscription renewals. If you’re using direct mail (postcards, letters, and so on), have your...
View ArticleColor: One of the Greatest Marketing Ideas
In the world of marketing, there are good ideas, and there are great ideas. Yet, even some of the greatest marketing ideas change over time. One of the greatest marketing ideas that has changed over...
View ArticleMarketing Idea #86: The Fortune Cookie Effect
Use the Fortune Cookie Effect. Engage your customers with a collection of cute or hidden messages in your packaging. Chocolates, fortune cookies, ketchup and beer are just some of the products that...
View ArticleBest Marketing for Realtors? Word-of-Mouth Referrals
As a group dedicated to finding people homes, realtors provide a pretty valuable service to others. One of the best ways realtors can drum up extra business is by going above and beyond for their...
View ArticleMarketing Idea #89: Collect Testimonials
Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing...
View ArticleMarketing Idea #80: Send Cards
Send greeting cards to mark social events, such as holidays, wedding anniversaries, or birthdays. This adds a personal touch that will be remembered. Tip 1: Too busy to fill out all the cards? Hire it...
View ArticleMarketing Idea #87: Demonstrations Work
Many a cheap diaper has been bought because of commercials showing it can hold the contents of an entire water balloon. Whether at trade shows or in your TV ads or videos, demonstrations prove your...
View ArticleMarketing Idea #77: Time to Change My Logo?
How long have you had your current logo? Does it still reflect the culture of your organization? Does it still reflect the promise of your brand? Is it time to recreate it? Time for a logo update?...
View Article
